Hosting a Successful Design Sprint – The Process

Design Sprint

If you wish to solve digital issues related to your business fast, product design sprint can help. Hosting design sprint successfully will add to the speed and efficiency to a design process.

Businesses invest a huge amount of money and time in designing and developing products. However, the end result may not be a perfect fit for final purposes. Sometimes, the process may fail to meet specific business needs or demands of users. With design sprint, risk elements can be eliminated from client side projects. This also means you can avoid expensive reforms or modifications in the long run.

Understanding Design Sprint

A product of GV, Google’s venture capital arm, design sprints hold great value for startups and established corporations looking forward to develop a website or upgrade digital products.

Sprint can be defined as an intensive week, aiming at supporting the team to understand the product. The team will brainstorm various ideas, options and features during the sprint. Thereafter, it will decide the specific ones to explore. After investigation and a thorough study, the team of website designing company will prototype and test the concept with real users. With sprint, it is possible to learn faster and better.

Things You’ll Need

Prior to starting off with the sprint, make sure everything is ready. You will need the following:

  • A large boardroom
  • Several whiteboards
  • Sharpies
  • Paper
  • Post-Its
  • Blu-Tac
  • Stickers

Make sure the room is occupied by the right people. You would require a product owner and stakeholders from the client side. All key decision-makers must be present. Your core team must comprise of a technical expert, a UX expert, and an organizer who can direct the group.

Once everything is ready, it is time to start your sprint.

Running a Design Sprint

Day One- Apprehend and Explain

Understand the issues that you solve. Identify your goal. Start discussing concepts, study your competitors and assess analytics. You need to define clearly what the client and team wish to concentrate on before starting off with the main user journey.

Day Two – Sort

Split up the user journey and emphasize on smaller issues that may make a vast difference. Also solve the problems you identified on day one. Since each one of the team will have different opinions and solution, start working individually. Create sketches and notes with different ideas.

Day Three – Decide

The toughest and most crucial part of the process, you must now decide the look of the prototype. Review, critically assess and select elements that you want to carry to the next level. Let the entire team give an opinion on the best options. This can be done via using stickers to classify the preferred features and design. Thereafter, create a new storyboard which includes all of the approved concepts and UI interfaces. This will serve as a blueprint for the next day.

Day Four – Prototype

The UX designer can now create a prototype. This is aimed at user testing. Since there isn’t much time left in hand, the prototype may not adorn an attractive look, get branded or function seamlessly.

This is a rough mock-up. It helps you make the most of time and arrange crucial parts of the design appropriately for a user review.

Day Five – Test and Review

This is the decisive moment. You will turn prototype over to live users for genuine feedback. The tests can be recorded using a test rig. These will be shared with stakeholders to know the consumer’s reaction to the product, and see how they relate to it. The authentication or evaluation provided by users is insightful and instrumental.

The Benefits

The process is quick and effective. None of the resources go wasted. With everyone from the UX team and CEO of the client company is involved in the sprint; everyone knows about the process and gets the opportunity to share opinions.

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