How to Optimize your Website for Audio Search
With the rise of artificial intelligent (AI) virtual assistants, lot of people has changed the way of using the internet when it comes to seeking information. An average person that wants to search information on the internet is more likely to use voice search than to type a few keywords into a search engine. If you have not yet adapted to that change, you are missing a lot of opportunities to reach a new group of potential customers.
Even if your website is completely optimized for SEO, voice search optimization requires a different procedure. Here are some steps to optimize your website for audio search.
Start Optimizing for Mobile
Since most people nowadays use these virtual assistants and voice command through their mobile devices, it is important to optimize your web pages for mobile. It is also indicated in Google’s mobile-first approach to optimize your sites for voice search. Your content should deliver what the mobile users and readers want which in turn, decreases the bounce rate.
Your website must be designed to be responsive. Visually check for your site’s content to see how it is presented in different types of mobile devices with different resolutions such as smartphones and tablets. If necessary, you can adjust your typography for better readability of your content.
Utilizing the Accelerated Mobile Pages or AMP plug-in is another great step to disseminate your articles across different mobile devices. AMP is an open-source project produced by Google and Twitter to quickly load pages on mobile devices. WordPress sites can use the AMP plug-in where you can publish AMP versions of your blog posts in a single link.
Improve Your Design and Data Markup
Even though voice search optimization has established a more “humanized” way of using the internet, there are still search spiders that are existing. Search spiders are used by internet search engines to collect information about websites and web pages. It will continue to crawl all over the web and extract information from different pages.
You should make sure that your website created the right structured data markup for it. Information should be categorized under proper tags for beginners. For example, if your website is about your restaurant, you might want to ensure that the name, address, and contact details are properly included in the markup.
Utilize Conversational and Casual Keywords
Keywords today is not only known as keywords. Keywords in voice search industry are long-tail+, where the “plus” sign refers to the conversational phrases you need to utilize in optimizing conversational voice search.
Your keyword strategy should be patterned in a more conversational atmosphere. It should imitate how people talk and inquire verbally in real life. This means that you should observe how your target audience communicates on a daily basis. You may also get information from your audience when your customers call you to inquire, you may start documenting from that point and list the exact words they are using when talking to you.
After you finish your list of questions and statements that your customers used after interacting, you may now start creating content pages that concentrate on longer and more conversational terms.
Ensure You Publish High-Quality Content
Having high-quality content on your website is prioritized by Google in terms of ranking for SEO. It should be your main focus to publish only high-quality content on your site.
Neil Patel researched the lengths of content Google considers on its top 10 results in search engine result pages (SERP). The study showed that the contents on the top 10 of the SERP were at least 2,000 words. He even suggested going for 3,000 words. It will not hurt your business to create longer content than not be in the top 10 of the SERP.
Next time, you may think twice before publishing a short filler content on your site. Your rankings might be lowered by Google and other search engines for creating insufficient content which search engines do not consider as a high-quality content.
Draw Positive Reviews from Customers
No more ways will make your optimization better than having great and positive customer reviews. With your customers having trust in your website, their reviews will help Google give you a higher search ranking. It is necessary to acquire at least five reviews from Google due to Google’s credibility and it can easily build trust among people who read this. This can help you get encouraged clients to trust you and give positive reviews.
Receiving any negative review such as a complaint on your site needs you to acknowledge to it by giving appropriate solutions for their problems. You also need to apologize for the site’s inconvenience because a simple apology from you can do more than giving an explanation as to why they are experiencing those problems.
Year after year, technology advances, so are different users online. Voice search is an innovation and still continues to evolve. It is important to keep the attention of the users of voice search as you create content and optimize your website. Best of luck in optimizing your website for voice search!
Kenneth Sytian is a website developer in the Philippines, the CEO of Sytian Productions. He has been designing websites and developing web apps for more than a decade. He is considered as one of the top influencers in web design and development in the Philippines.