Voice Search

There is a fast growth of voice search for many reasons. Above everything else, it is quick and convenient.

So, you do not have to free your hands to type in the text. Instead, you can just say what you want to search online.

So here are the things which would change the voice search optimization making its way into SEO.

Focus on Mobile User Experience

Since voice search primarily belongs to the mobile; you must focus on mobile user experience. Your content should deliver what the mobile users and readers want which in turn, decreases the bounce rate.

Therefore, when you intend to target the conversational query, you must ensure outstanding end-to-end user experience on mobile. It does mean not only the UI but also the content optimized for the smaller screen.

Your website must be designed to be responsive. Visually check for your site’s content to see how it is presented in different types of mobile devices with different resolutions such as smartphones and tablets.

If necessary, you can adjust your typography for better readability of your content. Utilizing the Accelerated Mobile Pages or AMP plug-in is another great step to disseminate your articles across different mobile devices.

For example, if your website’s mobile user experience means an increased scroll, it will not be of any help to the users. There are many mobile friendliness tests available online to see if your website complies.

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Use of Long Tail Keywords

The use of short keywords will lessen with the rise in voice search optimization. Therefore, you must understand that you have to use long-tail keywords.

Keywords today is not only known as keywords. Keywords in the voice search industry are long-tail+, where the “plus” sign refers to the conversational phrases you need to utilize in optimizing conversational voice search.

Your keyword strategy should be patterned in a more conversational atmosphere. It should imitate how people talk and inquire verbally in real life.

Consider the people who use their voice to search. They talk to their phones with three or four worded phrases.

Thus, it means you must also use such keywords that mimic the same search behavior. Make sure you select the right keywords that help you attract the intended web traffic.

Also, try finding the keyword phrases which are typically used to find the product or service that you are offering.

Natural Speech Patterns

The natural speech patterns are informal or casual ways of searching for something online. Unlike using Google by typing in search queries, the user converses with a search engine.

For example, if someone wants to find the weather in London, they may say, “weather London” instead of typing a more extended query.

Similarly, the search engines are getting smarter in recognizing the voices. They are improving the machine learning abilities to ensure that search engines understand the queries.

Change in Google Ranking Factors

There is a need to recognize the way Google is making changes to its algorithms. The introduction of the Humming Bird algorithm means the search engine will increasingly rely on its Knowledge Graph.

Therefore, the intent will become a center stage to give the users perfect results against their searches. Thus, the search engines aim to deliver the same results against different searches.

Similarly, Google has also introduced RankBrain. It is the use of machine learning or artificial intelligence to process and refine search results. Thus, the search engines will try to understand the meaning behind each query, increasing the importance of understanding the context.

No more ways will make your optimization better than having great and positive customer reviews. With your customers having trust in your website, their reviews will help Google give you a higher search ranking.

It is necessary to acquire at least five reviews from Google due to Google’s credibility and it can easily build trust among people who read this. This can help you get encouraged clients to trust you and give positive reviews.

Receiving any negative review such as a complaint on your site needs you to acknowledge to it by giving appropriate solutions for their problems.

You also need to apologize for the site’s inconvenience because a simple apology from you can do more than giving an explanation as to why they are experiencing those problems.

Year after year, technology advances, so are different users online. Voice search optimization an innovation and still continues to evolve.

Tips and Tricks of Voice Search Optimization

Here are some valuable tips how to optimize your website for voice search

Adopt A Conversational Style

You need to understand the structural difference that exists between textual and voice search. The two types of searches are different in their structure.

The latter category has a conversational style. Start thinking regarding how the user would search for something using this type of query.

It means trying to find the intent of the searcher and accordingly optimizing your website content. Thus, you need to understand the context of the searcher and incorporate that into your content.

The Five Ws and One H

Journalism teaches us the 5 Ws (What, When, Where, Why, Who) and the one H (How). Search engine optimization specialists closely associate the conversational search with the 5Ws and one H.

Thus, in many ways, the users also want to get answers to their questions.

Thus, as marketers, we must also focus on developing content that answers the searchers’ queries. It means expanding the keywords to get organic website traffic.

Target the long-tail keywords to increase your chances of showing up in conversational searches.

Ensure You Publish High-Quality Content

Having high-quality content on your website is prioritized by Google in terms of ranking for SEO. It should be your main focus to publish only high-quality content on your site.

Neil Patel researched the lengths of content Google considers on its top 10 results in search engine result pages (SERP). The study showed that the contents on the top 10 of the SERP were at least 2,000 words.

He even suggested going for 3,000 words. It will not hurt your business to create longer content than not be in the top 10 of the SERP.

Next time, you may think twice before publishing a short filler content on your site. Your rankings might be lowered by Google and other search engines for creating insufficient content that search engines do not consider as high-quality content.

Focus on Local Search

People want to find products and services nearby. They want to search for items that are near them. Therefore, it is essential that you also start focusing on local SEO optimization tactics.

It is particularly important to note that you can use the name of the location in which you want to sell your product or service.

Even if you are providing services on a global scale, you would have to compete with businesses that offer their products or services in different localities.

Thus, your global SEO strategy needs to have a local component in it to compete against smaller businesses.

Improve Your Design and Data Markup

Even though voice search optimization has established a more “humanized” way of using the internet, there are still search spiders that are existing.

Search spiders are used by internet search engines to collect information about websites and web pages. It will continue to crawl all over the web and extract information from different pages.

You should make sure that your website created the right structured data markup for it. Information should be categorized under proper tags for beginners.

For example, if your website is about your restaurant, you might want to ensure that the name, address, and contact details are properly included in the markup.

Draw Positive Reviews from Customers

No more ways will make your voice search optimization better than having great and positive customer reviews. With your customers having trust in your website, their reviews will help Google give you a higher search ranking.

It is necessary to acquire at least five reviews from Google due to Google’s credibility and it can easily build trust among people who read this.

This can help you get encouraged clients to trust you and give positive reviews.

Receiving any negative review such as a complaint on your site needs you to acknowledge to it by giving appropriate solutions for their problems.

You also need to apologize for the site’s inconvenience because a simple apology from you can do more than giving an explanation as to why they are experiencing those problems.

Year after year, technology advances, so are different users online. Voice search is an innovation and still continues to evolve.

It is important to keep the attention of the users of voice search as you create content and optimize your website. Best of luck in optimizing your website for voice search!

Conclusion

The use of voice to search online is still in its infancy. However, it will evolve with the evolution of machine learning. Many of the leading IT companies online are already using it to their advantage.

Besides Google, other businesses that rely on voice search include Amazon, Samsung, Microsoft, and Apple.

The introduction of virtual assistants will further increase the use of voice search optimization. Besides the company’s behind the idea, consumer searching trends also show the use of voice to find information online.

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